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Monthly Archives July 2020

Pick the Right Colors for Your Explainer Video

It is increasingly common to see an explainer video in a website or blog. These videos are very popular because they help to offer information in a very simple manner; people are just unwilling to read text and would rather click on a video to find out what the website or blog is all about.

Companies are able to increase their conversion rates thanks to these videos. Many online marketers also email them to people on their mailing lists. The other advantage of using them is that they help boost the search engine rankings of the websites that feature them. If you are looking for explainer video company then, as a reference, you can check out stellar videos online.

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The color you select for your explainer video will depend on what kind of message you’re looking to get across. Read more for what different colors convey to find the best option for your explainer video.


We associate white with cleanliness and hygiene. Too much although white can remind people of the hospital which is not usually a happy association.


Black can be risky because it can be associated with courage and control or can be associated with sophistication. It depends on the design and the other colors used.


Red is the color of power. This creates a strong emotional stimulation so it should be used sparingly as attention grabber.